Around the world, the consumers are growing more and more indifferent or cynical towards advertising; marketers are faced with the challenge of finding new ways to capture the attention of their consumers. A current trend in the efforts to try out different techniques is experiential marketing. This experimental marketing is a skill to connect people in an emotional way and creating awareness towards a person, brand, product, and an idea. This relatively new approach to winning consumers is based on around the idea that the target audience should be involved in an active experience of brand values. And based on some principle of marketing a product, it is a form of marketing or advertising the product. Rather than leaflet distribution and Television advertisements, this is the best way to create a brand environment in public space and to get some potential customers, making them in this activity.This experimental marketing will conduct some promotions work like event handling, campaign to the products, tasting seasons and creating an experience to the customers through the purchase or use of the product. For example, at a sports match interval, a goal area covered in a brand name might be set up and people will be asked if they want to win a gift by trying to shoots a goal. In a night club, a drinks company might sponsors an exclusive area and give out a sample of their drink in a luxurious setting. The idea behind these promotion works is if a consumer actively feels positive emotions in association with a brand, then they are more likely to develop loyalty to it.Lots of people around the world are new to the word experimental marketing. However, the fundamental concept behind this one is older. From the past decade, these marketing activities and publicity stunts are made the people participate emotionally towards the campaign of the product. And nowadays, these concepts involving the customers to create a live brand experience to them. There are lots of esteemed organizations in the UK are providing these services to their clients in a professional manner. All that you need to do is visit their web site for more information and live experience.