Why should someone monetize his or her blog? The best answer will probably be: why not? Making money from your blog is not illegal or impossible. Not only can a blogger earn some cash through their effort, this is also a reward to the blogger. With those extra cash, it can also provide extra income stream for you to live a better life. To make money from blog, blog advertising would probably the way to go. However, not all advertising methods will provide equal result to your blog. The result depends highly on your choice of blog advertising method and the content of your blog.Therefore, learning about how to choose the best blog advertising strategy will both promote your blog and maximize your potential of earning.3 Blog Advertising CategoriesHere are 3 types of blog advertising categories you can choose from:Pay-per-click/PPC: Advertising using PPC is probably the most basic form of blog advertising a blogger can use. Here is how it works: you put a PPC ad to your blog and, the advertiser will pay you every time a visitor clicks on their ad. As a blogger, the amount you receive on each click is different. It is depended on what kind of ad it is, the keyword value and who your advertiser is.Pay-per-action/PPA: advertisers sometimes prefer PPA, as blogger will only get paid when their visitors perform certain actions. For example, a visitor needs to subscribe advertiser’s newsletter, sign up for a membership site or response to a survey.Pay-per-View/PPV: Blogger will get paid for each time an ad is shown on your blog and view by visitors. Doing PPV required some strategies to target the right audiences. But if you do it right, you can make a lot of money by implementing PPV.How to choose the best web blog advertising method?The three types of blog advertising method talked above can work with different types of ads. They include:Contextual ads: The content of contextual ads that will be shown is based on what your blog content is all about. Therefore, the key to success in contextual ads is relevance. In other words, if your blog is talking about wedding and marriage, you will not expect to see any ad that is talking about automobile. If you decided to use contextual ads as your blog monetizing strategy, it is important that your blog should focus on specific topic and be updated frequently. A blog that focused on specific topic will drive targeted traffic, and show relevant ads.Text link ads: Compare to contextual ads, text link ads will often be shorter then that of contextual ads in terms of text length. But text link ads are working the same way as contextual ads. Text link ad is shown based on the content of that page. If your blog content varies from page to page, it may be better to choose text link ads.Affiliate ads Unlike text link ads and contextual ads, affiliate ads provided bigger monetary return. Here is how it works: you are going to join a company’s affiliate program and, when they accept your registration, you will use their promotion materials, like banners, and post it on your blog.Therefore, if your blog is talking about topics that related to certain products or services, affiliate ads will provide great return to you. For example, if your blog is about health and fitness, you can place a link that promotes some health food program or eBook on diet. Visitors who see your content may be also interested in those products.Direct ads Direct ads work in a way that, blogger will work with advertisers directly and independently. Advertisers will go to find blogs that are both related to their products and services. Then they will contact to those bloggers directly, discussing about possible cooperation on promoting their product or service. At the same time, bloggers can also find advertisers and tell them that there are ads spaces available for advertising. To success in using direct ads, blogger should have a high traffic blog and strong niche market. Pricing and payment method are based on the agreements that blogger and advertiser negotiated.
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Why Radio Advertising Is One of the Most Cost-Effective Forms of Advertising Available
More individuals and businesses are using radio advertising to reach prospective customers and clients now more than ever before. By engaging a top-notch radio ads agency, individuals and businesses can reach millions of people locally and nationally who enjoy listening to the radio at all hours of the day and night.What makes radio ads more popular than any other form of advertising is that radio advertisements can be played across a variety of radio networks, including traditional radio, national satellite radio and Internet radio. Millions of people listen to the radio each and every day. In recent years, Internet radio has become very popular and now reaches over 70 million people per month. By using a variety of cross-marketing channels and other innovative marketing techniques, a radio ads agency can help advertisers reach a countless number of prospective clients and customers locally and nationwide.Radio advertising has also become one of the most popular forms of advertising because it offers advertisers the biggest return on their investment. Ads on the radio happens to be one of the most cost-effective ways to reach millions of prospective customers and clients locally and nationwide. Individuals and businesses with a wide-range of advertising budgets can advertise on the radio. The cost of having a radio commercial produced and aired is much less in comparison to other forms of advertising.By working with a top-notch radio ads agency, individuals and businesses can have advertising professionals put together a unique radio ads campaign that gets results. When choosing an agency, individuals and businesses should choose a radio ads agency with a proven track record. An agency with a proven track record will give advertisers a greater chance of success.Selecting a good advertising agency is important and crucial in receiving positive results. You should note that a well-developed direct response radio campaign realizes conversion rates much higher than online media alone. The industry standard conversion rate for online media is typically 2%-5%, whereas a good direct response campaign starts at a 10% conversion rate.In order to have a successful radio commercial created, businesses need to enlist a full-service advertising agency that can deliver results. By choosing a radio advertising agency that has copywriters and radio personalities on hand, individuals and businesses will see results. Advertisers that advertise their business or service on the radio know that the key to success with radio commercials is achieved by developing the perfect message and picking the best person to deliver that message. By choosing a radio advertising agency that has access to well-known radio personalities, advertisers yield better results.When selecting an advertising agency, advertisers should consider everything the agency has to offer. By choosing a well-known full-service agency that knows everything there is to know about radio advertising, advertisers will have the added reassurance of knowing that they are working with an agency that can and will deliver results.